We don’t have to go very far back in time for a good example of one of these attacks on a healthcare or pharma organization. On June 27, 2017, Merck, one of the largest pharma companies in the world, and 2,000 other companies were hit with ransomware called Petya that infected employees’ computers across 65 […]
In a recent posting we discussed “journey mapping” as a tool for improving customer experiences in the healthcare sector. This week, we share thoughts on “design thinking,” an approach that is described as “a human-centered way of innovation that draws from the designer toolkit to integrate the needs of people, the possibilities of technology, and […]
